Does a US e-commerce company need an EU representative?
A US e-commerce company may need one when it intentionally offers goods or services to people in the EU and the Article 27 conditions are met.
EU shipping, EU-targeted marketing and other evidence that the business envisages serving people in the Union can be relevant.
What should you do next?
If you are unsure whether Article 27 applies to your organisation, use the EURepNow eligibility assessment before purchasing representation.
Primary legal reference: Regulation (EU) 2016/679 — Articles 3 and 27. Official text.