What happens if I do not appoint an EU representative?
If Article 27 requires an organisation to appoint a representative, failing to do so is a GDPR compliance issue.
Supervisory authorities have enforcement powers under the GDPR. Appointment also does not replace the organisation's other GDPR duties.
What should you do next?
If you are unsure whether Article 27 applies to your organisation, use the EURepNow eligibility assessment before purchasing representation.
Primary legal reference: Regulation (EU) 2016/679 — Articles 3 and 27. Official text.